Begin Here VLOG Post

I chose to examine the personal VLOG post of Begin_Here as my assignment. This video is cool on so many different levels.

First, this is an inspirational piece. The creator uses speeding rapid side-scroll text as a literal message ("you can start right here, just buckle down, just focus focus your eyes"), metaphor, and physical provocation to focus and realize that skill can become second nature with time, sensitivity, and concentration.

From a technique perspective, the interplay of the fast - but smooth video, a techno rhtythm (homemade), over the fast moving text, and slow moving background of a child drawing video plays well. Because these three mediums are not overly fighting each other (except for certain back lighting portions), the audience is actually comfortable playing along with the creator's game.

Without diving too deeply into the realm of schema theory: immersion and engagement (Douglas and Hargadon, 2001), I believe the type of audience that would most greatly appreciate this title (and perhaps who it was designed for), are those who want to take the challenge to become more deeply engaged with the content and keep playing it back to try and get down what the rolling text says.